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Entertainment Network gets Airport Ad Rights
Entertainment Network India Ltd. said on thursday that its wholly-owned subsidiary Times Innovative Media Pvt Ltd had been awarded the advertisement Rights for the Chhatrapati Shivaji International Airport (CSIA) and Mumbai International Airport Pvt Ltd (MIAL).
TIMPL operates its Out of Home Media business under the brand name "Times OOH Media".
The license involves designing, setting up, development and maintenance of the advertising opportunities for three years, and covers more than 7,000 displays, ranging from hoardings around terminals, approach roads to terminals, terminal buildings and aerobridges.
It may be recalled that recently, Times Innovative Media bagged the advertising rights for the Delhi International Airport.
The combined passenger traffic at Delhi and Mumbai airports is estimated at 60mn. This accounts for over 50% of the country's air traffic in India.
TIMPL operates its Out of Home Media business under the brand name "Times OOH Media".
The license involves designing, setting up, development and maintenance of the advertising opportunities for three years, and covers more than 7,000 displays, ranging from hoardings around terminals, approach roads to terminals, terminal buildings and aerobridges.
It may be recalled that recently, Times Innovative Media bagged the advertising rights for the Delhi International Airport.
The combined passenger traffic at Delhi and Mumbai airports is estimated at 60mn. This accounts for over 50% of the country's air traffic in India.
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