Media industry turns hot job market

Media and entertainment industry is likely to offer maximum employment opportunities by 2013, says an official report.

According to a statistical report presented by the department of labour, media industry would experience an annual growth of 18 per cent and employment growth of 27 per cent followed by automobile 15.6 per cent and 20.8 per cent respectively.

Indian media, which grew at 20 percent in 2006, is held in high esteem in the world for its content and analytical ability. However, in order to sustain the credibility the industry has to shift its focus from quintessential reporting to something new so as to take a lead in the developing markets, say experts.

The study predicts about 760 million youth are likely to enter the job market by 2020. Other sectors like manufacturing and capital-intensive firms would have to contribute enormously to occupy the new entrants.

The IT-ITES would have a 22 per cent annual industry growth with employment growth of 19 per cent. The retail services which provided maximum employment of 25.8 per cent during 1999-2000 would fall drastically to a mere eight per cent during 2006-2013.